Western Europe

Regional trend analysis, forecasts and market intelligence for the Telecommunications industry

Latest Western Europe Analysis

Industry Trend Analysis - Sports Next Battle Between Traditional And OTT Players - OCT 2017

Should they choose to, OTT players could become major players in the sports content market. As usage is geared towards streaming, they have the financial clout to outbid their rivals, which are rationalising their spending as price inflation hits premium sports content. Fragmentation and the live nature of the content will continue to be hindrances in the short-to-medium term however.