Industry Trend Analysis - CES 2018: AI, Like IoT, Needs A Business Case - MAR 2018


BMI View: This year's CES was more an evolution than a revolution in terms of new products and technologies. AI and cars continu e to dominate, as is the need for partnerships to provide a compelling product, as no single company can be an expert across the entire value chain. In many cases, the technology is there, but the right business case is not.

CES 2018 took place in Las Vegas between 9-12 January 2018. Many of the themes highlighted this year were already at the forefront in 2017, with a clear focus on Artificial Intelligence (AI) and connected and autonomous cars (see ' CES Announcements Highlight Connected Car Trends ' , January 9 2017 & ' Key Themes From CES 2017 ' , January 13 2017). In terms of companies, Google and Amazon had the biggest presence and influence at the show, through Google Assistant and Alexa.

There were not many novelties at this year's CES, reinforcing our view that the market is currently in evolution as opposed to experiencing a revolution, through the creation of new products or new usages. In many cases, the technology is already there, at least in its first iteration, but the different stakeholders are still looking to build the right business case. This is clearly the situation with many Internet of Things (IoT) objects, as the focus is on the enterprise rather than the consumer sector, with companies providing more specific products. The consumer IoT market, focusing on many segments including sport, sleep, babies, pet or women still remain a niche rather than a mass product, as the demand for wearables or smart watches has shown.

Consumer IoT A Long-Term Trend
Connected Devices (mn), 2020-2050
f = BMI forecast. Source: BMI

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