Companies / Mongolia
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Mobicom To Launch Mobile Advertising Service
July 2008 | Contract NewsSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Mobicom, Mongolia's leading mobile operator, has signed an exclusive deal to acquire Celltick's LiveScreen Media platform, enabling the operator to broadcast content to subscribers' mobile handsets idle screens using cost-effective cell broadcast technology. Celltick's platform allows operators to utilise the potential of handsets idle screens as a marketing communication channel. Operators can supply content messages and advertising suited to the preferences of the customer based on monitored past activity, ensuring that only information relevant to the subscriber is passed on.