Companies / Venezuela
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Demand For Mobile Content Set To Grow Across LatAm
November 2006 | Company Finance AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Mobile content providers are keen to increase business in Latin America, with the market valued at US$594mn in 2005, and estimated by Frost & Sullivan to rise to US$2.61bn by 2012. This has led one Venezuela-based content provider NetPeople to grow its existing market share in the region from 5% to 20% over the coming four years. Certainly, the company, which aims to expand its existing domestic base to 20 countries in the region, will find an easy market in Venezuela. Here, the mobile content market is largely unregulated and there is no need for concession contracts, although once outside