Market intelligence, trend analysis and forecasts for the Telecoms industry across the regions

Companies / Brazil

TIM Gives Little Away In BlackBerry Competition Strategy

August 2006 | Market Trend Analysis
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Brazil's No2 mobile operator TIM Participações is bracing itself for the arrival of competition in a segment of the market it has until now had sole domination over, the sale of BlackBerry handsets. According to the operator's customer integration manager Moacyr Queirolo Fiho, TIM has no intention of altering its existing commercial strategy. The operator became the first to offer BlackBerry handsets to the Brazilian corporate market in January 2005, and in May 2006, it launched the BlackBerry Professional model for small-medium enterprises (SME) and individual users across all states in the