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Will Balkans Be Europe's Newest Success Story?
June 2006 | Market Trend AnalysisSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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As the mobile markets of Central and Eastern Europe come to resemble more and more their counterparts in the west, with penetration rates of over 100% and cut-throat competition, investors are shifting their attention to the Balkan region. In comparison to the new EU member states, this region has been relatively ignored. But with most mobile operators in lucrative markets like Hungary, the Czech Republic and Poland now under the control of big players such as Vodafone and T-Mobile, operators including Greece's Cosmote and Telekom Austria are focusing on south-eastern Europe as a way to escape their saturated domestic