Virgin Mobile Enters South African Market

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The entry of the 50:50 joint venture established between Virgin Mobile and Cell C into the South African market this week will have gone relatively unnoticed, and it may be some time before Virgin Mobile South Africa (VMSA) garners a worthy share in one of Africa's most developed telecoms markets. However, the operator, which is the country's fourth, behind Vodacom, MTN and Cell C is in no hurry, giving itself a five year time period to gain a 10% share of the market. By then, South Africa is expected to have around 47mn mobile users by BMI forecasts, with penetration