83% Mobile Data Rate Reduction Will Boost Mobile Broadband MarketJune 2011 | Company News Alert
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Austrian mobile market leader A1 Telekom Austria (formerly mobilkom austria) has said it will significantly reduce tariffs for mobile data consumption not otherwise included in existing smartphone and mobile broadband plans. The change affects new customers as well as existing subscribers looking to change their packages. BMI believes the rate reductions will help attract more customers onto A1's mobile broadband networks and help it increase valuable revenues derived from non-voice services. Rival operators will likely follow suit, which is encouraging for Austria's mobile broadband market.