VAS Boost As Technology Meets Demand

Value-added services (VAS) make up 23% of revenues for operators in Mexico's mobile market, according to the Acision VAS Monitor. SMS still makes up the bulk of VAS revenues, according to the.report. As operators launch services and networks, and handset are more capable of providing or receiving sophisticated data products, the demand for VAS in Mexico will grow. BMI forecasts strong potential for operators to capitalise on VAS growth, as long as they get the content right.

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