Will The Market Receive Operator-Branded Handsets?

UK-based telecoms operator Vodafone has announced plans to launch its first ever own-brand smartphone, as part of a range of eight new handsets designed to meet a range of customer needs and preferences - from ultra low cost, through fashion and design influenced, to competitively priced mobile internet devices with cutting-edge smartphone functionality. In a press release the company said that the Vodafone 845 handset, which will run on the latest version of Android operating system (OS), will begin shipping in May 2010. BMI thinks the handset will have better prospects in emerging markets, as we expect established smartphone brands.

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