Price Cuts For Regional Operators

Further price cutting in the US mobile market comes as no surprise as operators seek to retain their subscribers in the face of ongoing economic turmoil. While fixed-line operators are battling to encourage subscribers to retain their wireline connections, mobile operators are also facing an uphill battle to encourage greater spending on their networks. A round of low-cost unlimited calling plans has been introduced by some of the smaller operators in the market equally anxious to reduce churn and maintain their positions in the market.

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