MNP and Price Wars Combine to Impact DoCoMo Performance

Mobile number portability (MNP) is beginning to take its effect on Japan's mobile market. On the back of a disappointing first half to fiscal 2007, ending September 30, 2006, NTT DoCoMo, Japan's leading mobile operator posted a 20% fall in net profits. This had nothing to do with the very recent introduction of MNP and everything to do with rising costs related to its continued efforts to migrate existing customers to its FOMA 3G platform. Well over 50% of DoCoMo's subscriber base have signed up to the FOMA platform, accounting for a total of 29.1mn, and the operator plans to

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