US TV Talent Shows Help To Introduce Users To SMS

September 2006 | Market Trend Analysis

The US mobile industry could finally be on its way to catching up with the rest of Europe and parts of Asia. Traditionally viewed as retaining one of the lowest mobile penetration rates for a develop market, at around 70% as of YE05, according to BMI forecasts, US customers seem ready to embrace new trends in the market. Among such trends has been the rise in mobile text messaging, with a total of 48.7bn SMS messages sent in H205, up by 50% from 32.5bn in H105, an encouraging sign. However, although an estimated 40% of the 200mn mobile users in

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