Virgin Mobile Aims For South Africa's High-End Segment

The South African mobile market, which is dominated by three major operators Vodacom, MTN and Cell C, has become increasingly competitive, with BMI expecting penetration rates to top 77% by end 2006, rising to 93% by 2010. In view of this, it may come as a surprise that Virgin Mobile will enter the market as an MVNO over Cell C's network. Virgin Mobile says it has spotted a niche in the market, and will focus its attentions towards higher spending customers, who are disappointed with existing operators. To this end, Virgin Mobile's CEO Sajeed Sacranie has said that the operator

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