Telefónica-EA Mobile Partnership Targets Fast-Growing UK Mobile Data Market

Telefónica Digital has entered into a strategic relationship with EA Mobile to offer phone-based games to its mobile subscribers in multiple markets. Services will initially be offered in the UK - one of Telefónica's stronger markets in terms of non-SMS mobile data service usage - before being rolled out to other territories. With casual gaming on portable connected devices on the rise, BMI believes the partnership represents a strong strategic move for both companies and should help Telefónica, in particular, leverage its growing mobile entertainment business.

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