Mobile Ad Potential Drives AdJitsu Acquisition

Singapore Telecommunications (SingTel)'s recently acquired mobile advertising firm Amobee announced on May 8 that it has purchased AdJitsu for an undisclosed fee. AdJitsu's appeal lies in its technology and product suite, in which Amobee aims to accelerate the development of interactive 3D mobile advertisements. SingTel has recently exhibited a willingness to engage in mergers and acquisitions, and its commitment to the mobile advertisement space is a testament to the market's rapidly increasing growth potential.

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