Orange-Facebook Deal Highlights Opportunities For Telco 2.0 Services In Africa

On February 16 2011, French incumbent operator Orange announced the launch of a new service that provides swift and cost effective mobile access to online social networking site Facebook for customers in Sub-Saharan Africa. This development, which BMI welcomes, is in line with our view of the adoption of value-added services (VAS) strategies by mobile operators to drive revenue and subscriber growth amid intense competition in traditional services. It also underpins the considerable opportunities for mobile operators on the continent to develop two-sided telecoms business models.

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